{"id":4208,"date":"2019-05-08T13:50:34","date_gmt":"2019-05-08T13:50:34","guid":{"rendered":"https:\/\/www.top10casinowebsites.net\/news\/?p=4208"},"modified":"2019-05-08T13:50:48","modified_gmt":"2019-05-08T13:50:48","slug":"uk-advertising-watchdog-looks-to-ban-new-ad-for-monopoly-theme-casino-game","status":"publish","type":"post","link":"https:\/\/www.top10casinowebsites.net\/news\/uk-advertising-watchdog-looks-to-ban-new-ad-for-monopoly-theme-casino-game\/","title":{"rendered":"ASA Looks To Ban New Ad For Monopoly Theme Casino Game"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img decoding=\"async\" src=\"https:\/\/www.top10casinowebsites.net\/news\/wp-content\/uploads\/2019\/05\/monopoly.jpg\" alt=\"\" class=\"wp-image-4209\" width=\"300\"\/><\/figure><\/div>\n\n\n\n<p><strong>Monopoly<\/strong> is one of the most popular board games in the world that is played by adults and children. The game is fun and is also a great way for players to learn about money, investing and debt. There is a monopoly themed <a href=\"https:\/\/www.top10casinowebsites.net\/games\">online casino game<\/a> available for players who want to skip the traditional way of playing the game and try it online.<br><\/p>\n\n\n\n<p>This game is being advertised in the UK using the \u2018<em>Rich Uncle Pennybags<\/em>\u2019 mascot and this has caught the attention of the <strong>Advertising Standards Authority<\/strong> (ASA).<br><\/p>\n\n\n\n<p>The ASA is concerned that this ad might invoke a lot of attention from children and lure them to online gambling websites. The <strong>UK Gambling Commission<\/strong> (UKGC) and the ASA have taken major steps in recent months to put in place stringent regulations to ensure that minors are not targeted by gambling operators and the <a href=\"https:\/\/www.top10casinowebsites.net\/news\/ukgc-instructs-igaming-operators-to-speed-up-age-verification-process\/\">underage gamblers do not access online gambling websites<\/a>. <br><\/p>\n\n\n\n<p>The ASA believes that this new ad has broken a part of its code of conduct which asks operators to not make any content that attracts children. The current regulatory environment is very concerned about how children are being exposed to gambling through a variety of channels. Young people are being bombarded by gambling content from football shirt sponsorship, computer games, social media, and TV ads.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>ASA Instruction Rejected <\/strong><br><\/h2>\n\n\n\n<p><strong>Entertaining Play<\/strong> is the company that has developed this game and the people behind the new ad. The ASA has sent out a stern warning to the company asking them to take down the advertisement but the company is not willing to do so.<br><\/p>\n\n\n\n<p>Entertaining Play has decided to fight back. The company has argued that the Rich Uncle Pennybags mascot is not attractive to children and that their ad targeted at older people. Company representatives pointed out that the character was dressed as an adult and did not have the exaggerated features or cartoon style that attracted children. They also pointed out that the ad was not very brightly colored nor did it use anything from youth culture. <br><\/p>\n\n\n\n<p>The <strong>Mirror Online<\/strong> which is the site that hosted the ad also threw their support behind Entertaining Play and said that they did not think that the ad would appeal to children. Additionally, they included an 18+ label to be safe.<br><\/p>\n\n\n\n<p>However, the ASA is not buying that argument and stated that while <a href=\"https:\/\/monopoly.hasbro.com\/\">Monopoly<\/a> was generally a family game, many under-18s would recognize the mascot and it would appeal to them.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Monopoly is one of the most popular board games in the world that is played by adults and children. The game is fun and is also a great way for players to learn about money, investing and debt. There is a monopoly themed online casino game available for players who want to skip the traditional [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,9],"tags":[],"class_list":["post-4208","post","type-post","status-publish","format-standard","hentry","category-legislation","category-uk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ASA Looks To Ban New Ad For Monopoly Theme Casino Game<\/title>\n<meta name=\"description\" content=\"This game is being advertised in the UK using the \u2018Rich Uncle Pennybags\u2019 mascot and this has caught the attention of the Advertising Standards Authority\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.top10casinowebsites.net\/news\/uk-advertising-watchdog-looks-to-ban-new-ad-for-monopoly-theme-casino-game\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASA Looks To Ban New Ad For Monopoly Theme Casino Game\" \/>\n<meta property=\"og:description\" content=\"This game is being advertised in the UK using the \u2018Rich Uncle Pennybags\u2019 mascot and this has caught the attention of the Advertising Standards Authority\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.top10casinowebsites.net\/news\/uk-advertising-watchdog-looks-to-ban-new-ad-for-monopoly-theme-casino-game\/\" \/>\n<meta property=\"og:site_name\" content=\"Top 10 Casino Websites\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-08T13:50:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-08T13:50:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.top10casinowebsites.net\/news\/wp-content\/uploads\/2019\/05\/monopoly.jpg\" \/>\n<meta name=\"author\" content=\"Carolyn Dutton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carolyn Dutton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.top10casinowebsites.net\/news\/uk-advertising-watchdog-looks-to-ban-new-ad-for-monopoly-theme-casino-game\/\",\"url\":\"https:\/\/www.top10casinowebsites.net\/news\/uk-advertising-watchdog-looks-to-ban-new-ad-for-monopoly-theme-casino-game\/\",\"name\":\"ASA Looks To Ban New Ad For Monopoly Theme Casino Game\",\"isPartOf\":{\"@id\":\"https:\/\/www.top10casinowebsites.net\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.top10casinowebsites.net\/news\/uk-advertising-watchdog-looks-to-ban-new-ad-for-monopoly-theme-casino-game\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.top10casinowebsites.net\/news\/uk-advertising-watchdog-looks-to-ban-new-ad-for-monopoly-theme-casino-game\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.top10casinowebsites.net\/news\/wp-content\/uploads\/2019\/05\/monopoly.jpg\",\"datePublished\":\"2019-05-08T13:50:34+00:00\",\"dateModified\":\"2019-05-08T13:50:48+00:00\",\"author\":{\"@id\":\"https:\/\/www.top10casinowebsites.net\/news\/#\/schema\/person\/e3d883f1cadadbf981f347183b068922\"},\"description\":\"This game is being advertised in the UK using the \u2018Rich Uncle Pennybags\u2019 mascot and this has caught the attention of the Advertising Standards Authority\",\"breadcrumb\":{\"@id\":\"https:\/\/www.top10casinowebsites.net\/news\/uk-advertising-watchdog-looks-to-ban-new-ad-for-monopoly-theme-casino-game\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.top10casinowebsites.net\/news\/uk-advertising-watchdog-looks-to-ban-new-ad-for-monopoly-theme-casino-game\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.top10casinowebsites.net\/news\/uk-advertising-watchdog-looks-to-ban-new-ad-for-monopoly-theme-casino-game\/#primaryimage\",\"url\":\"https:\/\/www.top10casinowebsites.net\/news\/wp-content\/uploads\/2019\/05\/monopoly.jpg\",\"contentUrl\":\"https:\/\/www.top10casinowebsites.net\/news\/wp-content\/uploads\/2019\/05\/monopoly.jpg\",\"width\":380,\"height\":250},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.top10casinowebsites.net\/news\/uk-advertising-watchdog-looks-to-ban-new-ad-for-monopoly-theme-casino-game\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.top10casinowebsites.net\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ASA Looks To Ban New Ad For Monopoly Theme Casino Game\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.top10casinowebsites.net\/news\/#website\",\"url\":\"https:\/\/www.top10casinowebsites.net\/news\/\",\"name\":\"Top 10 Casino Websites\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.top10casinowebsites.net\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.top10casinowebsites.net\/news\/#\/schema\/person\/e3d883f1cadadbf981f347183b068922\",\"name\":\"Carolyn Dutton\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.top10casinowebsites.net\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.top10casinowebsites.net\/news\/wp-content\/uploads\/2018\/08\/carolyn-dutton.jpg\",\"contentUrl\":\"https:\/\/www.top10casinowebsites.net\/news\/wp-content\/uploads\/2018\/08\/carolyn-dutton.jpg\",\"caption\":\"Carolyn Dutton\"},\"description\":\"Carolyn is our legislation expert, with a background in law she is able to cover the current state of gambling around the world\",\"url\":\"https:\/\/www.top10casinowebsites.net\/news\/author\/carolyn\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ASA Looks To Ban New Ad For Monopoly Theme Casino Game","description":"This game is being advertised in the UK using the \u2018Rich Uncle Pennybags\u2019 mascot and this has caught the attention of the Advertising Standards Authority","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.top10casinowebsites.net\/news\/uk-advertising-watchdog-looks-to-ban-new-ad-for-monopoly-theme-casino-game\/","og_locale":"en_US","og_type":"article","og_title":"ASA Looks To Ban New Ad For Monopoly Theme Casino Game","og_description":"This game is being advertised in the UK using the \u2018Rich Uncle Pennybags\u2019 mascot and this has caught the attention of the Advertising Standards Authority","og_url":"https:\/\/www.top10casinowebsites.net\/news\/uk-advertising-watchdog-looks-to-ban-new-ad-for-monopoly-theme-casino-game\/","og_site_name":"Top 10 Casino Websites","article_published_time":"2019-05-08T13:50:34+00:00","article_modified_time":"2019-05-08T13:50:48+00:00","og_image":[{"url":"https:\/\/www.top10casinowebsites.net\/news\/wp-content\/uploads\/2019\/05\/monopoly.jpg","type":"","width":"","height":""}],"author":"Carolyn Dutton","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Carolyn Dutton","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.top10casinowebsites.net\/news\/uk-advertising-watchdog-looks-to-ban-new-ad-for-monopoly-theme-casino-game\/","url":"https:\/\/www.top10casinowebsites.net\/news\/uk-advertising-watchdog-looks-to-ban-new-ad-for-monopoly-theme-casino-game\/","name":"ASA Looks To Ban New Ad For Monopoly Theme Casino Game","isPartOf":{"@id":"https:\/\/www.top10casinowebsites.net\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.top10casinowebsites.net\/news\/uk-advertising-watchdog-looks-to-ban-new-ad-for-monopoly-theme-casino-game\/#primaryimage"},"image":{"@id":"https:\/\/www.top10casinowebsites.net\/news\/uk-advertising-watchdog-looks-to-ban-new-ad-for-monopoly-theme-casino-game\/#primaryimage"},"thumbnailUrl":"https:\/\/www.top10casinowebsites.net\/news\/wp-content\/uploads\/2019\/05\/monopoly.jpg","datePublished":"2019-05-08T13:50:34+00:00","dateModified":"2019-05-08T13:50:48+00:00","author":{"@id":"https:\/\/www.top10casinowebsites.net\/news\/#\/schema\/person\/e3d883f1cadadbf981f347183b068922"},"description":"This game is being advertised in the UK using the \u2018Rich Uncle Pennybags\u2019 mascot and this has caught the attention of the Advertising Standards Authority","breadcrumb":{"@id":"https:\/\/www.top10casinowebsites.net\/news\/uk-advertising-watchdog-looks-to-ban-new-ad-for-monopoly-theme-casino-game\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.top10casinowebsites.net\/news\/uk-advertising-watchdog-looks-to-ban-new-ad-for-monopoly-theme-casino-game\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.top10casinowebsites.net\/news\/uk-advertising-watchdog-looks-to-ban-new-ad-for-monopoly-theme-casino-game\/#primaryimage","url":"https:\/\/www.top10casinowebsites.net\/news\/wp-content\/uploads\/2019\/05\/monopoly.jpg","contentUrl":"https:\/\/www.top10casinowebsites.net\/news\/wp-content\/uploads\/2019\/05\/monopoly.jpg","width":380,"height":250},{"@type":"BreadcrumbList","@id":"https:\/\/www.top10casinowebsites.net\/news\/uk-advertising-watchdog-looks-to-ban-new-ad-for-monopoly-theme-casino-game\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.top10casinowebsites.net\/news\/"},{"@type":"ListItem","position":2,"name":"ASA Looks To Ban New Ad For Monopoly Theme Casino Game"}]},{"@type":"WebSite","@id":"https:\/\/www.top10casinowebsites.net\/news\/#website","url":"https:\/\/www.top10casinowebsites.net\/news\/","name":"Top 10 Casino Websites","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.top10casinowebsites.net\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.top10casinowebsites.net\/news\/#\/schema\/person\/e3d883f1cadadbf981f347183b068922","name":"Carolyn Dutton","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.top10casinowebsites.net\/news\/#\/schema\/person\/image\/","url":"https:\/\/www.top10casinowebsites.net\/news\/wp-content\/uploads\/2018\/08\/carolyn-dutton.jpg","contentUrl":"https:\/\/www.top10casinowebsites.net\/news\/wp-content\/uploads\/2018\/08\/carolyn-dutton.jpg","caption":"Carolyn Dutton"},"description":"Carolyn is our legislation expert, with a background in law she is able to cover the current state of gambling around the world","url":"https:\/\/www.top10casinowebsites.net\/news\/author\/carolyn\/"}]}},"_links":{"self":[{"href":"https:\/\/www.top10casinowebsites.net\/news\/wp-json\/wp\/v2\/posts\/4208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.top10casinowebsites.net\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.top10casinowebsites.net\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.top10casinowebsites.net\/news\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.top10casinowebsites.net\/news\/wp-json\/wp\/v2\/comments?post=4208"}],"version-history":[{"count":0,"href":"https:\/\/www.top10casinowebsites.net\/news\/wp-json\/wp\/v2\/posts\/4208\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.top10casinowebsites.net\/news\/wp-json\/wp\/v2\/media?parent=4208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.top10casinowebsites.net\/news\/wp-json\/wp\/v2\/categories?post=4208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.top10casinowebsites.net\/news\/wp-json\/wp\/v2\/tags?post=4208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}