{"id":548,"date":"2016-01-01T12:16:38","date_gmt":"2016-01-01T12:16:38","guid":{"rendered":"http:\/\/www.top10casinowebsites.net\/?p=461"},"modified":"2018-07-23T14:33:33","modified_gmt":"2018-07-23T14:33:33","slug":"will-2016-be-the-year-casinos-target-asian-mass-market-gamblers","status":"publish","type":"post","link":"https:\/\/www.top10casinowebsites.net\/news\/will-2016-be-the-year-casinos-target-asian-mass-market-gamblers\/","title":{"rendered":"Will 2016 Be The Year Casinos Target Asian Mass Market Gamblers"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.top10casinowebsites.net\/wp-content\/uploads\/2016\/01\/asian-gamblers.jpg\" alt=\"Asian Gamblers\" width=\"300\" class=\"alignright size-full wp-image-467\" \/>Macau became the biggest and wealthiest gambling hub in the world because it catered to the VIP gambling segment that was responsible for generating over 50% of Macau\u2019s casinos gross gaming revenue (GGR). Beijing\u2019s anti-corruption crackdown has dissolved this concentration of VIP gamblers and they have now dispersed and taken their business to new places such as <strong>South Korea, Russia and Vietnam<\/strong> where they find the gambling laws more to their liking.<\/p>\n<p>Macau\u2019s government has instructed the casinos to stop relying on these VIP gamblers to come back and start diversifying and catering to a mass market of Asian gamblers. Macau\u2019s $3.2 billion <strong>Studio City<\/strong> which opened in October 2015 has followed this advice and a number of other casinos across the world could also follow a similar strategy and cater to mass-market gamblers in 2016.<\/p>\n<p>The <strong>Philippines, Vietnam, Cambodia, Singapore<\/strong> and a number of other countries have tried to take advantage of Macau\u2019s VIP market collapse and lure these high-rollers to their casinos but so far that marketing strategy hasn\u2019t been very successful as these VIP gamblers have shown a preference for traveling to the <strong>United States, Australia and Japan<\/strong>. <\/p>\n<p>Casinos will now be forced to cater to <a href=\"\/ubs-predicts-movement-of-mass-gamblers-from-mainland-china\">mass-market gamblers from China<\/a> who travel frequently but spend less at the gambling tables. A move to offer non-gaming services will also help in attracting these mass market gamblers and bringing in additional revenue. Tim Shepherd who is the president and executive director of <a href=\"http:\/\/silverheritagegroup.com\/\">Silver Heritage Ltd<\/a>, a gaming company in Asia believes that South Asia markets will contribute a lot to the global gambling industry in 2016. <\/p>\n<p>In a statement, Shepherd said <\/p>\n<blockquote><p>I think it\u2019s possible a major international group will do something big in Laos or Cambodia; and that would be a surprise to most people. It\u2019s likely more South Pacific islands will join the \u2018party\u2019 in the race for Chinese tourists and casinos, but I think they need to think small initially otherwise it will be a battle for them to find people willing to provide funding.<\/p><\/blockquote>\n<p><a href=\"http:\/\/www.jadegaming.com.ph\/\">Jade Entertainment and Gaming Technologies Inc<\/a>, a Manila based company that operates casino gaming machines believes that destination resorts will be a key concept in 2016 as mass market gamblers to come to enjoy a vacation and play at the casinos. There are a number of destination resorts expected to open in the next couple of years in the <strong>Philippines, Cambodia, Vietnam, South Korea and the Pacific Islands<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Macau became the biggest and wealthiest gambling hub in the world because it catered to the VIP gambling segment that was responsible for generating over 50% of Macau\u2019s casinos gross gaming revenue (GGR). Beijing\u2019s anti-corruption crackdown has dissolved this concentration of VIP gamblers and they have now dispersed and taken their business to new places [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":712,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Will 2016 Be The Year Casinos Target Asian Mass Market Gamblers<\/title>\n<meta name=\"description\" content=\"Macau\u2019s government has instructed the casinos to stop relying on these VIP gamblers to come back and start diversifying and catering to a mass market of Asian gamblers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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