Mansion Group Win At The IGA 2018 For ‘Best Online Casino’
The 11th International Gaming Awards (IGA) was held earlier this month at Grosvenor House, London. This popular global gaming awards ceremony is often referred to as the Oscars as it recognizes the best gaming operators in both land-based and online casino markets.
The winner's list for the awards ceremony is an international one, with operators from all over the world being considered for the numerous awards on offer. The winner's list includes some very recognizable brand names such as William Hill, Microgaming and Play'n GO.
Some of winners have been industry leaders for years and continue to set new trends in the global gaming industry.
The ‘Online Casino Operator of the Year‘award has always been one of the most prestigious awards at the IGA. Every year, a panel of industry experts look at some of the year's best performers and top brands in the industry and then make a shortlist. They then vote on who they think deserves that honor and they decided to give the award to the Mansion Group.
International Gaming Awards Official
The competition was fierce, with previous winners LeoVegas and Mr. Green in the running. Mansion became a strong contender for the award because of the successful rebranding of its global flagship brand Casino.com. Besides the rebranding campaign, there was also the impressive TV advertising campaign in the UK, which had a fleet of iconic London black cabs boasting the brand. It was not all cosmetic either. Major improvements were implemented across all the brands under the Mansion Group. Mansion Group also launched a new project called MansionBet, which is a new sports betting brand that is taking the market by storm.
In a statement, Shelly Suter-Hadad, COO & MD of Mansion said
Our focus over the past year has been firmly on wowing our players with ongoing product, platform and brand improvements across our entertainment portfolio. To be awarded Online Casino Operator 2018 is fantastic recognition of the hard work that our teams have put in, and the strides forward that we have taken
Some of the other winners at the 2018 IGA include Betradar who won the year's ‘best eSports Betting Software‘, while Gaming Operators were honored by continent. For the Americas, PokerStars NJ won the title, while Australia/Asia was claimed by Melco Resorts & Entertainment. Europe was dominated by Caesars EMEA. The ‘Best iGaming Software Supplier‘ award went to Microgaming while the ‘best Live Casino of the Year‘ award went to Leo Vegas.