Swedish casino game provider NetEnt announced that it has entered into a partnership with Betsafe, one of the many online gambling brands owned by the Betsson Group. The deal will give Betsafe access to NetEnt’s extensive live casino game suite, while providing NetEnt with exposure to the Lithuanian market.
NetEnt’s live casino arm, NetEnt Live has already launched their products on the Betsafe platform. They will be the only provider of live casino games for Betsafe in Lithuania for a period of eight weeks. No other platform can host NetEnt Live games during this time.
The agreement between NetEnt and Betsafe comes in the wake of a series of improvements on the NetEnt Live arm, including overhauls on its user interface, to bring players a more streamlined gaming experience as well partnering up with 888casino.
NetEnt overhauled their Live Casino Lobby and Mini-Lobby, which now features simple, unobtrusive design elements to help players find all the information they need about the games at a glance. Players now can view live tables’ available seats, number of players, wagering limits, and winning numbers without having to leave the Lobby. Punters can also get a taste of the action via dynamic table tiles that showcase the game’s presenter and the background.
NetEnt Official
NetEnt Live has also added more products to their already extensive list of live casino games in recent months, with the release of the much-hyped Perfect Blackjack and Auto Roulette Studio.
Both games, which feature TV quality production values and high-tech graphics, mark NetEnt’s renewed commitment to producing content that is unique, engaging, and fun for live casino players.
The two games are already available for Lithuanian players via Betsafe, with a special Betsafe-branded Auto Roulette Studio game.
Andres Rengifo, the Director of NetEnt Live, said that NetEnt’s goal of producing cutting-edge live casino content had long been appreciated by Betsafe, which made their link-up a natural decision for both parties. Furthermore, Rengifo stated that Betsafe’s strong position in the Lithuanian market will allow NetEnt to expand its market reach effectively.
Rengifo noted that Betsafe’s status in Lithuania as an operator will be a boon to NetEnt’s plans of capturing a significant slice of the market.
The Commercial Director CEECA of Betsafe, Kaid Ulejev, expressed similar sentiments. Ulejev said that they are thrilled to be the first Lithuania-based operator to offer NetEnt Live games, which he expects will be a massive success in the country.
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