888 Holdings PLC, based out of Gibraltar, has struck a content deal with the Swedish casino game developer NetEnt that is expected to bring 888’s already formidable live casino game lineup to greater heights.
888’s live casino offerings were already impressive as they were offering gaming supplied exclusively by Evolution Gaming. With its latest move, 888 hopes to expand their live casino suite with NetEnt’s high-tech innovations in the industry, which include direct interactions between players and dealers, multiple cameras, and a slew of customization options. Some of NetEnt’s best known live casino games are Blitz Blackjack and Live Roulette.
All live casino games will have built-in responsible gaming tools that meet the rigorous standards of both 888 and NetEnt.
Guy Cohen who is the senior B2C vice president for 888 stated that NetEnt is one of the best live casino developers in the market today, which is why 888 was eager to bring them on board. According to Cohen, many of 888’s customers are real life casino action, which NetEnt can help provide.
Andres Rengifo, the live casino director for NetEnt expressed similar sentiments. Rengifo stated that NetEnt is excited to finally provide 888 customers with their latest live casino games, which is top of the line.
NetEnt Official
888 is in the midst of a spree of newly inked partnerships as the company seeks to aggressively expand its offerings amidst different spheres in the gaming world.
In June, 888 announced a partnership with Playzido to share content on each other’s platforms, which includes games such as Tiki Runner by Bulletproof Games, Deal or No Deal Rapid Round by Endemol Shine, and Atlantis Megaways by ReelPlay. 888 also inked a deal with Betgenius to provide global sports content for their online sportsbook, 888sport.
NetEnt recently made the news after being acquired by Evolution Gaming, in a deal worth SEK 19.6 billion (£1.74billion), which amounts to roughly SEK 79.93 (£7.10) per share. Evolution now owns 90% of NetEnt, which it acquired at a premium of 43% after NetEnt’s closing share price of SEK 56.10 on June 23 on the NASDAQ Stockholm Exchange.
Evolution Gaming chairman Jens von Bahr noted that the combined powers of the two firms will result in an unparalleled gaming experience for its partners and their clients.
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