Playson Enhances Slots Free Spin Feature To Improve Customer Retention

Playson Enhances Slots Free Spin Feature To Improve Customer Retention October 20, 2020 October 20, 2020 Carolyn Dutton
 Industry October 20, 2020 by Carolyn Dutton

Playson which has close to 70 casino games in its portfolio, recently announced that it has upgraded its popular free spins feature. This new enhancement to the free spins feature will give players the chance to experience more rounds of free gameplay when playing any of Playson’s games.

The most popular category of games at online casinos continue to be slot games. It is not secret that online casino operators are always looking to add new slot games to their portfolio to keep their players both happy and loyal in the ever competition iGaming market.

Playson has stated that this new free spins enhancement has been proven to increase customer retention. This will be a big plus to all online casino operators that carry games from Playson. The developer has confirmed that the new and improved free spins feature has been rolled out across all of its slot games.


The developer has also ensured that the new upgrade is easily configurable so that its list of online casino partners will be able to quickly integrate the upgrade across their respective software platforms. The new free spins upgrade works well across multiple currencies and for multiple players. Players will have the option to impose a termination period based on their preferences. 

Vsevolod Lapin, who is the Head of Product Development at Playson said iGaming operators who are looking to improve their player retention percentage will benefit significantly from this new feature. 

Playson Continues Expansion Mode

Playson has been on a big expansion spree in recent months as it looks to establish its brand across multiple markets. The developer has formed partnerships with a number of key stakeholders in the industry. Playson partnered with Alea and The Mill Adventure’s in September. Alea is the casino operator behind the world’s first virtual reality real money casino SlotsMillion. 

In early October, Playson announced a partnership with Novibet – one of the top sportsbooks and online casino operators in the world. Novibet has a strong presence across Europe, especially in the United Kingdom and Greece. This partnership will take the Playson brand and its impressive portfolio of games to players across the EU.

Playson is licensed by multiple gaming regulators including the Malta Gaming Authority and UK Gambling Commission. Playson currently services up to 17 regulated gaming markets across the world.

Carolyn is our legislation expert, with a background in law she is able to cover the current state of gambling around the world