iGaming Industry Looking To Use AI To Provide Better Playing Experience
The iGaming industry has grown at a tremendous rate all over the world as governments across the world have recognized this multi-billion dollar industry and the significant amounts of revenue they can raise from iGaming taxes.
One of the main reasons governments have been reluctant to legalize iGaming in the past is because of the argument that the technology that governs the iGaming industry is not robust enough to withstand security breaches, money laundering and player exploitation.
Artificial Intelligence (AI) has also grown in leaps and bounds in recent years and a number of industries are spending millions to fund research and come up with AI technology that will assist them in developing their products and services.
iGaming operators are also looking to leverage AI and use it to address technology issues that governments and players have pointed out in the past. Brick & Mortar casinos do not get as much scrutiny or criticism from regulators and gambling opposition parties because land based casinos spend heavily in training their security and staff to closely monitor players, spot fraudulent activities and comply with anti-money laundering regulations.
This is very difficult to implement in the online gaming space because players are usually playing from the comfort of their home. They can resort to and use a number of different methods to manipulate online casino software, breach security protocols and use bots and malware against the online casino website.
Players who cheat, use bots and manipulate online casino software will be found out quickly and more importantly it will help iGaming operators put in place protocols to prevent such things from happening again.
AI To Provide iGaming Operators With Critical Data
Some of the leading Artificial Intelligence firms are expected to focus on the iGaming industry and develop technology that will help iGaming operators plus these loopholes and address such concerns.
iGaming operators will also benefit from using AI not just in preventing their systems from being manipulated but by also being in a better position to track player behaviour, analyse player data and categorize player preferences.
This data will be critical to iGaming operators in helping them determine what their players are currently interested in, getting deeper into their iGaming pet peeves, likes and dislikes with each casino game. The data analysis and machine learning that AI will provide to iGaming operators will assist them in customizing their iGaming portfolio and offering players a better and safer online gaming experience.
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