NetEnt Partners with FashionTV to Launch Branded Slot Game
Swedish gaming provider NetEnt recently announced that they have entered into a partnership with the FashionTV Gaming Group (FGG) to design and launch a branded slot game for FashionTV that would add some glamour to NetEnt’s suite of branded slot offerings.
The official partnership between the two firms will allow NetEnt to develop a unique online casino game inspired by FashionTV’s smash hit ‘I Want to be a Trillionaire’ which features Anja J. This partnership will enable NetEnt to capitalise on FashionTV’s iconic brand and impact on over 2 billion people globally.
FGG which is stationed in Curacao, holds the full control of the global license for the longstanding brand of FashionTV in the realm of online gaming.
They offer their own gaming services through BetFashionTV, where players can step into an immersive FashionTV experience while playing licensed games developed by the leading casino game suppliers.
Fashion TV GAMING GROUP
To complete the experience, BetFashionTV customers can win entries into the real life fashion world they often see on TV, but rarely get to experience in real life—FashionTV-branded parties and events, as well as an assortment of branded products and accessories are available for their most loyal customers.
Shai Kaplun, FGG COO said that NetEnt is a premiere driver of innovation and excellence in the field of slot games. The partnership would be mutually beneficial to both companies as FashionTV’s brand of luxury and opulence is a good fit for NetEnt’s technical expertise in the online casino industry.
FashionTV Deal Latest in NetEnt’s Flurry of Deals
Bryan Upton who is the Director of Games at NetEnt said the company’s latest partnership as a step in the right direction for their goals. Upton stated that FashionTV’s global network is a key part of its appeal to NetEnt, and hopes to leverage its brand identity, recognised worldwide, into expanding the reach of NetEnt products as well as assist them in developing one of a kind, engaging content that meets the needs of a new demographic.
Upton said that he is optimistic about the partnership, as NetEnt has shown a tremendous capability of working with other brands, which will help them better tap into FashionTV’s brand and marketing resources.
NetEnt has been in the news recently for a number of aggressive moves expanding their partners. The firm announced that they will be releasing a slot game in May based on Street Fighter II: The World Warrior with the game’s creators. Three new suppliers were also added to the roster of the firm’s NetEnt Connect content aggregator platform: G (previously known as Gluck Gamevy), Scout Gaming Group, and Games Inc.
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