Play’n GO Global Expansion Continues With Entry Into Mexican Market

February 5, 2018 by Paul Butcher

Play’n GO further enhances its Latin American presence with its latest deal. The Swedish developer recently announced that it has entered into an agreement with Logrand Entertainment Group that will allow it to enter the Mexican gaming market.

Logrand is a land-based casino operator in Mexico and has control over 14 venues across Mexico. This deal will add Play’n GOs collection of over 100 online video slots to Logrand's Strendus interactive gaming division. What this means is that players from all over Mexico will soon be able to enjoy Play’n GO games with ease. This includes favorites like the Sea Hunter and Reactoonz titles as well as the Latin American-targeted Aztec Warrior Princess and Grim Muerto slot games.

In a statement, Johan Tornqvist, chief executive at Play’n GO said

Logrand is a well-established casino operator in the Mexican market, and we're pleased to be partnering them in our first foray into the territory. With our experience in the LatAm region and Logrand's casino expertise, we're sure this partnership will be a success with players enjoying our wide range of slots and tailored content

Play’n GO has expanded into international markets in recent times and it appears that the company will continue with its aggressive expansion plans. The first hints of that were when the company received approval from gaming regulators in Spain and Colombia. These two territories have very rigorous certification processes and Play’n GO’s compliance team made sure that the company fully complied with all the necessary regulations to gain approval to enter both countries.

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The developer targeted Spain and Colombia because they are both potentially large markets. In 2017 Spain generated €140.5 million in online gambling revenue and those numbers are expected to increase in the coming years. Colombia also has a thriving online gambling industry as the government is looking to encourage local and international operators to get a license and set up shop in the country. Servicing both of these markets gives Play’n GO a large potential for customers and profits.

Another new addition to the Play’n GOo portfolio is access to the Czech market. The company signed an agreement with Tipsport, the Czech Republic's leading sportsbook to provide an expansion to its online services. Besides adding a whole lot of games to Tipsport’s gaming portfolio, Play’n GO also gave Tipsport access to use its Game Account Toolkit (GAT). Play’n GO is happy to finally enter the Mexican market and will continue to focus on expansion and entering new territories this year.