Relax Gaming Partners with GVC Holdings In New Content Supply Deal

Relax Gaming Partners with GVC Holdings In New Content Supply Deal June 5, 2020 June 5, 2020 Carolyn Dutton
 Industry June 5, 2020 by Carolyn Dutton
Relax Gaming partners with GVC Holdings

Relax Gaming recently announced that it has partnered with GVC Holdings in a content supply deal that is expected to expand Relax Gaming’s reach on a number of different markets across the globe.

The aggregator for online casino content has been operating for 10 years. They currently have a library with over 1,000 titles that they offer to their partners. Some of the notable games from Relax’s slots roster are Snake Arena, Temple Tumble, and Money Train. The newly struck deal means that Relax will now be able to offer its slots on GVC’s many brands in the online casino space. The deal also includes other titles from Relax’s content library, developed by third-parties. 

Relax Gaming Marketing


GVC has control of a wide swath of the B2C iGaming market. It holds iGaming licenses in more than 20 countries. Some of its more famous brands are Sportingbet, Coral, bwin, partypoker and Ladbrokes

Relax’s roster of games will also be added to GVC’s B2B section, which it offers to a slew of iGaming operators in different parts of the world. Danske Spil, a gambling operator from Denmark and a client of GVC, will likely be the first to take advantage of the Relax’s games on their platform.

Relax stated that GVC’s expertise and international distribution capabilities was instrumental in their pursuing of the deal. Now that their reach will reach countries around the world, Relax aims to continue to grow even more in the coming months.

Relax’s deal with GVC is just the latest in a number of different deals they have struck with other operators in the online gambling sphere. Relax also made public a supply deal they made last week with online casino and bingo operator MrQ, which focuses primarily on the UK market

Relax and GVC Alliance a Good Fit

Relax Gaming COO Daniel Eskola was ecstatic at entering into a partnership with GVC, which he said was one of the most experienced and well-respected names in the industry. According to Eskola, Relax is excited to widen the reach of their content library, comprised of original content as well as aggregated content with the help of GVC.

Paris Anatolitis, GVC’s Commercial Director, stated that the partnership with Relax was a natural fit due to their vast content library, and GVC’s drive to provide their clients with the best content on the market. Anatolitis also added that they are fully confident in the appeal of Relax’s games for their global player database.

Carolyn is our legislation expert, with a background in law she is able to cover the current state of gambling around the world